Sterling Ascent Sdn Bhd was established since January 2001 at Kepala Batas, Pulau Pinang, Malaysia. At present, we have a branch office in Kuala Lumpur to cater for our expanding businesses. Our mission is to supply and service high-quality medical equipment and laboratory for universities, research institute and companies in Malaysia. Registered with the Ministry of Finance, Malaysia (MOF) and a wholly owned Bumiputera company, Sterling Ascent Sdn Bhd distinguished itself from the competitors by being highly selective in the identification of products that are reputable market leaders in quality and in technology, and in seeking to represent the manufacturers of these products in the territories of Malaysia.
These products constitute the core business of the Sterling Ascent Sdn Bhd. This approach means that Sterling Ascent Sdn Bhd is not a supermarket for medical and laboratory products. Instead we specialize in the distributorship of specific product lines. It means that, unlike supermarkets, we are able to concentrate on developing and refining our skills in providing a high grade of service in supporting our core business product lines. Sterling Ascent Sdn Bhd also seeks to distinguish ourselves as a market leader by organizing to provide customer education and training, continuous application support, and a range of technical and service maintenance contracts to suit customer needs.
The company’s strategy is to emphasize the enhancement of services to our customers and suppliers by maintaining close working relationships, providing responsive and effective solution, maintaining supplying good quality products and providing prompt support and advice.